BB Bronx is a young talent out of Bronx, NY who stepped onto the scene with a viral video of a guerrilla rap battle on the streets of New York as a 12 year old. He came to Monster as a true fan of the brand eager to represent our products socially. I worked with him on product placement in the following video with Farruko (1M+ views) , a very well known artist in the latin market, as well as placing him on the High School Nation Tour – a tour similar to Warped Tour that purely visits High Schools with a concert, and interactive music, media and art tents for a hands on experience in support of arts programs in schools nationwide.