I reached out to Gary Clark Jr. out of the blue as a fan in my first few months at Monster. Turned out that he was such a fan of Monster cables that he agreed to do the entire Live From Warner Sound video series using a Monster cable and wearing Monster headphones. This garnered about 500,000 views. His image was also used on multiple pieces of collateral to represent the brand at tradeshows like NAMM and SXSW.